This paper analytically investigates the channel choice problem and price discount strategy
of a supply chain under the live-streaming context. In the existing literature of traditional e …

Daily deals sites such as Groupon offer deeply discounted goods and services to tens of
millions of customers through geographically targeted daily e-mail marketing campaigns. In …

Although the use of online coupons is increasing in popularity in the tourism industry, there
is limited research investigating the design and the implementation of online coupons that …

The advent of social commerce has resulted in a new business model for e-commerce.
Although studies on this business model have increased over time, they have paid less …

This paper offers a paradigmatic analysis of digital application marketplaces for advancing
information systems research on digital platforms and ecosystems. We refer to the notion of …

Lacking credible rule-enforcement mechanisms to punish misconduct, existing reward-
based crowdfunding platforms can leave backers exposed to two risks: entrepreneurs may …

With the growing power of brand-related user-generated content (UGC) on social media,
marketers have begun incorporating UGC into the marketing mix as part of word-of-mouth …

Platform competition is shaped by the likelihood of multihoming (ie, complementors or
consumers adopt more than one platform). To take advantage of multihoming, platform firms …

Modern consumers increasingly embrace the personalization of services. Whether to
disclose private information to companies for the sake of receiving personalized service is …

Research Summary: While extant research recognizes the importance of collective action for
market formation, it provides little understanding about when and to what extent collective …