[HTML][HTML] The application of virtual reality in food consumer behavior research: A systematic review
Background The development of virtual reality (VR) technology has the potential to provide
enormous opportunities for food and consumer behavior research to further explore current …
enormous opportunities for food and consumer behavior research to further explore current …
How do consumers evaluate products in virtual reality? A literature review for a research agenda
Purpose This paper aims to review the existing literature about consumers' evaluation of
products in virtual reality (VR), provide an accurate overview of this field, systematise the …
products in virtual reality (VR), provide an accurate overview of this field, systematise the …
Perception is reality… How digital retail environments influence brand perceptions through presence
How and when should retailers use 360-virtual reality (VR) versus other media? What role
does haptic sensory information play in VR and can consumers actually imagine touch? The …
does haptic sensory information play in VR and can consumers actually imagine touch? The …
On the manipulation, and meaning (s), of color in food: A historical perspective
C Spence - Journal of Food Science, 2023 - Wiley Online Library
While there has long been public concern over the use of artificial/synthetic food colors, it
should be remembered that food and drink products (eg, red wine) have been purposefully …
should be remembered that food and drink products (eg, red wine) have been purposefully …
Congruency or incongruency: a theoretical framework and opportunities for future research avenues
Purpose The purpose of this paper is to conceptualise and provide a future research agenda
for (in) congruence regarding cues between products, brands and atmospheres …
for (in) congruence regarding cues between products, brands and atmospheres …
From brain variations to individual differences in the color–flavor incongruency effect: A combined virtual reality and resting-state fMRI study
When consumers are searching for a packaged food with a certain flavor label, they are
slower and less accurate when the target's packaging color and flavor label are incongruent …
slower and less accurate when the target's packaging color and flavor label are incongruent …
The color-flavor incongruency effect in visual search for food labels: An eye-tracking study
Consumers tend to associate stimuli across different senses, such as the color and flavor of
foods or drinks. After repeated exposure to the packaging of mainstream food products …
foods or drinks. After repeated exposure to the packaging of mainstream food products …
The development of an immersive mixed-reality application to improve the ecological validity of eating and sensory behavior research
Introduction The modern eating environment has been implicated as a driving force of the
obesity epidemic. Mixed reality applications may improve traditional methodological …
obesity epidemic. Mixed reality applications may improve traditional methodological …
Portion size affects food selection in an immersive virtual reality buffet and is related to measured intake in laboratory meals varying in portion size
A crucial step for validating the utility of an immersive virtual reality (iVR) buffet to study
eating behavior is to determine whether variations in food characteristics such as portion …
eating behavior is to determine whether variations in food characteristics such as portion …
Consumer psychology for food choices: a systematic review and research directions
Purpose Consumer food behavior has received considerable attention from marketers,
researchers and regulators. With the rising obesity epidemic worldwide, the existing …
researchers and regulators. With the rising obesity epidemic worldwide, the existing …