Customer engagement (CE) is a marketing concept that emerged after the new millennium.
Despite flourishing interest on CE among marketing academics and professionals, no …

This study aims to systematically review the place branding literature and comprehensively
synthesize the academic research in this domain. Accordingly, this study examines the …

Tourism destination brand equity, brand authenticity and revisit intention: the mediating role of
tourist satisfaction and the moderating role of destination familiarity | Emerald Insight Books …

The recent growth in digital marketing investments and revenues has attracted the attention
of both marketing practitioners and scholars. However, this growth has dramatically …

Centring on real-time interactivity and participatory features, this study explores the influence
of travel livestreams on destination marketing. It investigates how the co-creation of …

Given the importance of content that integrates into consumers' daily lives, marketing
academics are becoming more interested in content marketing. Although academics have …

Using bibliometric analysis, this research provides a comprehensive, systematic, and visual
overview of 441 studies related to smart tourism, which were published between 2010 and …

This paper contributes to the post-Covid urban tourism debate. It focuses on how cities
respond to the pandemic asking how and to what extent urban destination brands are …

A well-designed logo can assist destination marketers in the development of destination
identity and image, and yet the factors that contribute to an effective destination logo are …

This study aims to investigate the impacts of 4S brand gestalt dimensions, namely story,
sensescape, servicescape, and stakeholder, on tourists' intention to revisit a destination. The …