Purpose This study aims to explore the factors that encourage Generation Z consumers to
turn an ethical purchase intention into purchase behaviour. Theory of planned behaviour …

Purpose Organizations have long recognized that focusing on the onboarding experience is
vital to the success of the employee and the organization. Organizations are confronted with …

In the current study we seek to examine the difference between Generation Z and
Generation X in terms of co** with a global crisis (COVID-19), specifically regarding …

This study investigates the factors influencing Generation Y and Z's satisfaction and
perceived enjoyment of using E-wallet. This paper further assesses whether consumers …

This study compares differences in market mavenism between two generations: the young
adult portion of Gen Z, born from approximately 1997 through 2012, to their Gen X parents …

Purpose Green consumption behaviour (GCB) has been advocated to mitigate the
environmental consequences of traditional consumption patterns. Besides the current …

Purpose This study aims to investigate the impacts of Generation Z (Gen Z) domestic food
tourists' perceived restaurant innovativeness on destination cognitive food image and …

Purpose Young consumers are recognized as an important and lucrative segment for the
businesses across the globe. While initial steps have been taken to understand them …

The way Jobseekers apply for jobs has drastically changed due to the rise of digital
technology. With the rise of social media Jobseekers nowadays typically utilize social …

This research aims to investigate the impact of characteristics of electronic word-of-mouth
(eWOM), including Information Quality, Information Credibility, Information Quantity; and …