As competition for student enrollment and funding among universities increases, higher
education institutions (HEI) need to critically endeavor to implement and offer high quality …

The purpose of this paper is to reveal how social network marketing (SNM) can affect
consumers' purchase behavior (CPB). We used the combination of structural equation …

This study examines (i) the role of students' value co-creation behaviour in contributing to a
university's image and reputation,(ii) the significant role that a university website plays in …

The aim of this paper is to identify a matrix framework of students' value co-creation in higher
education through the development of an innovative model that is able to understand the …

Purpose This research aims to build on the pre-existing corpus of literature through the
integration of the technology acceptance model (TAM) and usage habit to more accurately …

This study explores what constitutes students' satisfaction with university experience and
examines the influence of overall satisfaction with the university experience on students' co …

This paper discusses the results of a meta-analysis performed to identify key antecedent and
consequent constructs of satisfaction in higher education. We offer an integrated model to …

Given the mediating role of value co-creation, this paper tries to demonstrate how social
network marketing (SNM) could influence consumer purchase behavior (CPB). The …

Increased marketisation and competition has renewed interest in how universities can
partner, or co-create, with students. To address this, and further conceptualise a model of co …

Las redes sociales online se han convertido en uno de los principales canales de
comunicación para las instituciones de educación superior. El objetivo de esta investigación …