Ecommerce transactions are no longer a new thing. Many people shop with ecommerce and
many companies use ecommerce to promote and to sell their products. Because of that …

RFM stands for Recency, Frequency, and Monetary. RFM is a simple but effective method
that can be applied to market segmentation. RFM analysis is used to analyze customer's …

This study focuses on profiling profitable hotel customers by RFM analysis, which is a data
mining technique. In RFM analysis, Recency, Frequency and Monetary indicators are …

Targeted marketing strategy is a prominent topic that has received substantial attention from
both industries and academia. Market segmentation is a widely used approach in …

With the growth of the e-commerce sector, customers have more choices, a fact which
encourages them to divide their purchases amongst several ecommerce sites and compare …

The dynamic customer segmentation (DCS) is a useful tool for managers in implementing
marketing strategies by observing dynamic changes that are happening in the customer …

Social scientists and data analysts are increasingly making use of Big Data in their analyses.
These data sets are often “found data” arising from purely observational sources rather than …

The prediction of the Customer Lifetime Value (CLV) is an important asset for tool-supported
marketing by customer relationship managers. Since standard methods based on purchase …

Intisari–Persaingan yang ketat di bidang bisnis memotivasi sebuah usaha kecil dan
menengah (UKM) untuk mengelola pelayanan terhadap konsumen tetap (pelanggan) …

Purpose Customer differences and similarities play a crucial role in service operations, and
service industries need to develop various strategies for different customer types. This study …