When we use language to communicate, we must choose what to say, what not to say, and
how to say it. That is, we must decide how to frame the message. These linguistic choices …

Although more and more brands are partnering with virtual endorsers for marketing, little is
known about whether this approach benefits brands. Drawing on Entity-Referent …

While texts are the primary carriers of information for government decision making, few
studies have examined the role of textual complexity in government-citizen communication …

Over 30,000 field experiments with The Washington Post and Upworthy showed that readers
prefer simpler headlines (eg, more common words and more readable writing) over more …

This article examines how verbal authenticity influences person perception. Our work
combines human judgments and natural language processing to suggest verbal authenticity …

This paper evaluated how physicians' communication patterns reflect their self-presentation
goals and link to patient perceptions. Specifically, in a large field study (N= 54,420 profiles …

Using the backdrop of the COVID-19 pandemic, this three-wave experiment (N= 1,830)
examined whether a public health crisis motivates people to engage with complicated …

This article evaluated the effectiveness of using generative AI to simplify science
communication and enhance the public's understanding of science. By comparing lay …

Clickbait—online content designed to attract attention and clicks through misleading or
exaggerated headlines—has become a prevalent phenomenon in online news. Previous …

Research on processing fluency and instrumental goal activation suggests people often
perceive complex information positively when effort in a task is valued. The current article …