The global cut flower industry has faced serious challenges over the years, but still remains
an important sector of agriculture. Floriculture businesses seek new, innovative trends and …

Floriculture as a branch of the horticulture industry is still at a develo** stage that needs to
be assessed for further orientation in the areas of management, business and economics …

With the increased affordability of eye-tracking technology, its applications in discrete choice
experiments (DCEs) are rapidly increasing. It is critical to understand the current state of …

The primary objective of this research was to investigate the role of trust and
consequentiality perceptions on consumer preferences for products with eco-labels …

Despite a proliferation of articles focused on consumer willingness-to-pay for locally
produced foods, few studies have systemically considered the role of food identity in the …

Ornamental plants provide many benefits to humans, including those that affect
emotional/mental health, physiological health, social interactions, and economic/financial …

This paper provides an overview of the key resources available to green industry firms that
provide evidence of the health and well-being benefits associated with plants and improved …

This article provides the first set of estimates of the degree of local bias in food consumption,
by adapting the international trade notion of home bias, or consumers' tendency to favor …

Regional food systems are complex networks, with numerous retail sources that underpin a
local economy. However, evidence is limited regarding how consumers define, identify, and …

Connecting local food producers with consumers is useful for ensuring individuals have
access to healthy, fresh, foods. Small farmers, however, lack the resources to effectively …