Literature reviews serve as cornerstones for advancing the corpus of existing knowledge.
This article offers an overview of the evolution of destination studies from 2000 to 2020. The …

Owing to the unprecedented advancements in digital technologies adopted for use in
marketing tourism, their use in tourism is expected only to gain momentum. The purpose of …

This article aims to understand the relationship between destination image and tourist's
behavioural intention. In this study, we used a meta-analysis to synthesize the effects of …

This study investigates the effect of social media affordances (SMAs) on tourist destination
image formation from the technology affordances lens, and measures the mediating role of …

Consumers increasingly use eWOM to make decisions about various products and services.
However, few studies have investigated how different visual and verbal eWOM cues affect …

This study investigates the impact of nostalgic advertising and perceived destination types
on tourists using four experiments. Study 1a and Study 1b revealed that destination …

Although value co-creation concept has captured much interest, especially in the tourism
and hospitality fields, limited empirical studies have been conducted to explore the …

The aim of this study is to propose a conceptual framework for building destination brand
credibility. This research proposes a novel framework to explore the antecedents of …

Even though concepts such as brand experience and online brand credibility are critical in
destination marketing strategies, there have been no previous studies that have analyzed …

A recent trend in tourism research involves the application of high technology in marketing
practices such as virtual reality (VR), cell phone apps, and new media. Among these, VR is …