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Cause-related marketing: a systematic review of the literature
HY Bhatti, MM Galan-Ladero… - International Review on …, 2023 - Springer
Abstract Cause-Related Marketing (CRM) is one of the most versatile activities among the
Corporate Social Responsibility (CSR) initiatives. Though CRM is extensively researched …
Corporate Social Responsibility (CSR) initiatives. Though CRM is extensively researched …
Basics of macro to microlevel corporate social responsibility and advancement in triple bottom line theory
Q Farooq, P Fu, X Liu, Y Hao - Corporate Social Responsibility …, 2021 - Wiley Online Library
The accounting framework of businesses massively expanded in the 1990s to triple bottom
line (TBL) with consideration of social and environmental performance in addition to …
line (TBL) with consideration of social and environmental performance in addition to …
Brands taking a stand: Authentic brand activism or woke washing?
In today's marketplace, consumers want brands to take a stand on sociopolitical issues.
When brands match activist messaging, purpose, and values with prosocial corporate …
When brands match activist messaging, purpose, and values with prosocial corporate …
Corporate governance and the rise of integrating corporate social responsibility criteria in executive compensation: Effectiveness and implications for firm outcomes
Research Summary This study examines the integration of corporate social responsibility
(CSR) criteria in executive compensation, a relatively recent practice in corporate …
(CSR) criteria in executive compensation, a relatively recent practice in corporate …
Does product market competition foster corporate social responsibility? Evidence from trade liberalization
C Flammer - Strategic management journal, 2015 - Wiley Online Library
This study examines whether product market competition affects corporate social
responsibility (CSR). To obtain exogenous variation in product market competition, I exploit …
responsibility (CSR). To obtain exogenous variation in product market competition, I exploit …
Competing for government procurement contracts: The role of corporate social responsibility
C Flammer - Strategic Management Journal, 2018 - Wiley Online Library
Research Summary: This study examines whether corporate social responsibility (CSR)
improves firms' competitiveness in the market for government procurement contracts. To …
improves firms' competitiveness in the market for government procurement contracts. To …
The impact of stakeholder orientation on innovation: Evidence from a natural experiment
In this study, we assess the causal impact of stakeholder orientation on innovation. To obtain
exogenous variation in stakeholder orientation, we exploit the enactment of state-level …
exogenous variation in stakeholder orientation, we exploit the enactment of state-level …
Effects of multi-brand company's CSR activities on purchase intention through a mediating role of corporate image and brand image
J Lee, Y Lee - Journal of Fashion Marketing and Management: An …, 2018 - emerald.com
Purpose The purpose of this paper is to examine the effect of the corporate social
responsibility (CSR) activities of a fashion company with multiple brands. In particular, the …
responsibility (CSR) activities of a fashion company with multiple brands. In particular, the …
Understanding public relations: Theory, culture and society
L Edwards - 2018 - torrossa.com
In the course of the past century, public relations has become a normal part of the
promotional environment that surrounds us on a day-to-day basis. It has been integrated into …
promotional environment that surrounds us on a day-to-day basis. It has been integrated into …
Do nudges reduce disparities? Choice architecture compensates for low consumer knowledge
Choice architecture tools, commonly known as nudges, powerfully impact decisions and can
improve welfare. Yet it is unclear who is most impacted by nudges. If nudge effects are …
improve welfare. Yet it is unclear who is most impacted by nudges. If nudge effects are …