Cause-related marketing: a systematic review of the literature

HY Bhatti, MM Galan-Ladero… - International Review on …, 2023 - Springer
Abstract Cause-Related Marketing (CRM) is one of the most versatile activities among the
Corporate Social Responsibility (CSR) initiatives. Though CRM is extensively researched …

Basics of macro to microlevel corporate social responsibility and advancement in triple bottom line theory

Q Farooq, P Fu, X Liu, Y Hao - Corporate Social Responsibility …, 2021 - Wiley Online Library
The accounting framework of businesses massively expanded in the 1990s to triple bottom
line (TBL) with consideration of social and environmental performance in addition to …

Brands taking a stand: Authentic brand activism or woke washing?

J Vredenburg, S Kapitan, A Spry… - Journal of public policy …, 2020 - journals.sagepub.com
In today's marketplace, consumers want brands to take a stand on sociopolitical issues.
When brands match activist messaging, purpose, and values with prosocial corporate …

Corporate governance and the rise of integrating corporate social responsibility criteria in executive compensation: Effectiveness and implications for firm outcomes

C Flammer, B Hong, D Minor - Strategic Management Journal, 2019 - Wiley Online Library
Research Summary This study examines the integration of corporate social responsibility
(CSR) criteria in executive compensation, a relatively recent practice in corporate …

Does product market competition foster corporate social responsibility? Evidence from trade liberalization

C Flammer - Strategic management journal, 2015 - Wiley Online Library
This study examines whether product market competition affects corporate social
responsibility (CSR). To obtain exogenous variation in product market competition, I exploit …

Competing for government procurement contracts: The role of corporate social responsibility

C Flammer - Strategic Management Journal, 2018 - Wiley Online Library
Research Summary: This study examines whether corporate social responsibility (CSR)
improves firms' competitiveness in the market for government procurement contracts. To …

The impact of stakeholder orientation on innovation: Evidence from a natural experiment

C Flammer, A Kacperczyk - Management Science, 2016 - pubsonline.informs.org
In this study, we assess the causal impact of stakeholder orientation on innovation. To obtain
exogenous variation in stakeholder orientation, we exploit the enactment of state-level …

Effects of multi-brand company's CSR activities on purchase intention through a mediating role of corporate image and brand image

J Lee, Y Lee - Journal of Fashion Marketing and Management: An …, 2018 - emerald.com
Purpose The purpose of this paper is to examine the effect of the corporate social
responsibility (CSR) activities of a fashion company with multiple brands. In particular, the …

Understanding public relations: Theory, culture and society

L Edwards - 2018 - torrossa.com
In the course of the past century, public relations has become a normal part of the
promotional environment that surrounds us on a day-to-day basis. It has been integrated into …

Do nudges reduce disparities? Choice architecture compensates for low consumer knowledge

K Mrkva, NA Posner, C Reeck… - Journal of …, 2021 - journals.sagepub.com
Choice architecture tools, commonly known as nudges, powerfully impact decisions and can
improve welfare. Yet it is unclear who is most impacted by nudges. If nudge effects are …