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Clustering has become a very popular way of identifying market segments based on survey
data. The number of published segmentation studies has strongly increased since the …

The rationale of this study is to look at the association between services quality of Pakistani
hotel and to scrutinize cause on customer satisfaction, brand image and customer loyalty …

Loyalty of a firm's customer has been recognised as the dominant factor in a business
organization's success. This study helps us extend our understanding of the relationship …

This work centers on the study of the image of universities, with the aims of explaining the
process of image forming by means of its different components, both in its cognitive and …

Understanding the growth paths of artificial intelligence (AI) and its impact on branding is
extremely pertinent of technology-driven marketing. This explorative research covers a …

Customer loyalty has become a topical issue in research and practice due to its proven
dominance in a hotel organization's success. The present research adds to the body of …

People are better suited to understand stories than arguments. This research examined the
influence of a narrative transportation approach on luxury hotel consumers' perceptions of …

The aim of this paper is to analyse the causal relationships among three key variables in
tourism marketing: image, satisfaction and loyalty. It analyses the specific case of a tourism …

This research introduces a hybrid approach including correspondence analysis and logit
modeling to contrast the relative market position of Virginia with eight other eastern US …