Short-form video ads are becoming increasingly popular. However, with the development of
this burgeoning practice, there has been a surge in homogenized content, which makes it …

Customer engagement has gained noteworthy attention among academics and practitioners
over the last decade. Two studies employ latent profile analysis (LPA), a person-centered …

The increasing occurrence of tourist trust crises in various destinations in recent years has
made tourism researchers and practitioners aware of the important role of trust. However …

Product design is often the first point of contact between the product and the buyer in retail
aisles and search results on the Internet. Researchers and managers understand that …

Reverse innovation (RI) has emerged as a new growth strategy for MNCs to innovate in
emerging markets and then to further exploit the profit potential of such innovations by …

En el proceso de analizar y comprender la complejidad propia del fenómeno a estudiar
confluyen varios aspectos de diferente naturaleza. Entre estos se destaca tanto la visión del …

This chapter analyses the processes behind the restructuring of the retail landscape in the
city of Palma, the capital city of Majorca (Spain), where tourist visitation is of nearly 12 million …

This study seeks to advance knowledge of the production and consumption of tourist space
and its implications for tourism destinations. A social constructionist approach to grounded …

A top-notch travel experience is vital for boosting a destination's competitiveness. Outbound
travel notes of online travel agency capture tourists' experiences and emotions during their …

The purpose of this inquiry is to explore the social construction of surfing tourist space in the
Mentawai Islands, Indonesia and to expand existing theory to explain the process by which …