In this review, we examine the impact of two key factors of consumer empowerment–choice
freedom and expansion of information--on the choice difficulty consumers experience in …

Recently, it has been proposed that creating compelling experiences in the distinctive
consumption environment defined by the Internet depends on facilitating a state of flow …

This research examines the influence of recommendations on consumer decision making
during online shop** experiences. Evidence from two empirical studies suggests that …

Many firms operate customer communities online. This is motivated by the belief that
customers who join the community become more engaged with the firm and/or its products …

Word of mouth affects consumer behavior, but how does the language used in word of
mouth shape that impact? Might certain types of consumers be more likely to use certain …

This article examines the interplay of social and temporal distance on consumers' responses
to others' recommendations. Drawing on research on psychological distance and the “fit” …

Previous studies on informational cascades have stressed the importance of informational
social influences in decision-making. When people use the product evaluations of others to …

This research explores how expressed emotional arousal in a consumer review affects
reader perceptions of its helpfulness. Drawing from research on written communication and …

Marketing managers and consumers who use the Web as a source of information often use
input from strangers to make decisions or gain knowledge. The authors propose that in such …

The electronic word-of-mouth (eWOM) literature supports the robust finding that negative
reviews are generally more influential to consumer behavior than positive ones. Moreover …