Forecasting demand is a crucial issue for driving efficient operations management plans.
This is especially the case in the fashion industry, where demand uncertainty, lack of …

Background: Consumer decision-making is shifting from the rational to the emotional, and as
a result, retailers are investing in unique store atmospheric cues to capture the attention of …

In the fashion industry, demand forecasting is particularly complex: companies operate with
a large variety of short lifecycle products, deeply influenced by seasonal sales, promotional …

This paper describes the structure of the logistic maturity model (LMM) in detail and shows
the possible improvements that can be achieved by using this model in terms of the …

In the current phase of globalization, the fashion industry is an important sector where firm
strategies are frequently oriented towards product personalization–more than product …

In today's global markets, characterized by extremely fast changes in technology and
customer's demand, and by product life cycle getting shorter and shorter, a single firm has …

The layout re-arrangement of fashion production lines realizing many small batches is rarely
deployed according to well-known engineering procedures. In fact, it would often appear too …

In the current paradigm for the retail industry, which is experiencing a rapid evolution,
especially in textile companies, the generic problem of product allocation in a distribution …

The increasing request for speed and efficiency in today's Fashion and Apparel Retail
Supply Chains, is adding more and more complexity to the system which asks for high …

In this paper we investigate the most prominent drivers of brand equity, from a consumer-
based point of view. We present a new approach for measuring brand equity, which can be …