This article develops and discusses the concept of customer engagement behaviors (CEB),
which we define as the customers' behavioral manifestation toward a brand or firm, beyond …

ABSTRACT In global Supply Chain Quality Management (SCQM), there are methods to
ensure continuity of supply, at appropriate prices while meeting quality standards. But they …

Customer engagement behaviour has emerged as an influential concept in marketing and
refers to customers' behavioural manifestation towards a firm originating from motivational …

Electronic word of mouth (eWOM) has traditionally been examined as a prepurchase
behavior when it is sought (eWOM-seeking) and a postpurchase behavior when it is given …

Designed for advanced MBA and doctoral courses in Consumer Behavior and Customer
Satisfaction, this is the definitive text on the meaning, causes, and consequences of …

Customers can interact with and create value for firms in a variety of ways. This article
proposes that assessing the value of customers based solely upon their transactions with a …

Seeding strategies have strong influences on the success of viral marketing campaigns, but
previous studies using computer simulations and analytical models have produced …

Low adoption of agricultural technologies holds large productivity consequences for
develo** countries. Many countries hire agricultural extension agents to communicate …

As a new type of word-of-mouth information, online consumer product review is an emerging
market phenomenon that is playing an increasingly important role in consumers' purchase …

We examine how firms can create word-of-mouth peer influence and social contagion by
designing viral features into their products and marketing campaigns. To econometrically …