Every aspect of human activities has been influenced by social media, but how this influence
is affecting individual decision making in different context had not been studied yet. This …

Purpose Structural equation modelling (SEM) has been defined as the combination of latent
variables and structural relationships. The partial least squares SEM (PLS-SEM) is used to …

The purpose of the research is to analyze the behavioral intention to adopt social media in
SMEs affected by the COVID-19 crisis, based on the TOE Model. This study uses the TOE …

Purpose The purpose of this paper is to propose and test an integrated model focusing on
the drivers and consequences of intellectual capital in the context of the hotel industry …

Purpose A growing number of international travellers have influenced how hotels manage
their customer satisfaction reviews and ratings. This study examines the influence of …

Social media—computer-mediated tools of the Web 2.0 generation that make it possible for
anyone to create, circulate, share, and exchange information in a variety of formats and with …

The growth of social media usage questions the old-style idea of customer relationship
management (CRM). Social CRM strategy is a novel version of CRM empowered by social …

Purpose Digital technologies and social media have improved the connectivity and
collaboration between firms and customers in all sectors. However, in the luxury sector, the …

Social media can be used to manage information flow in teams, thereby empowering
knowledge management, which can be linked to innovation. This study develops a model to …

Social media have been increasingly adopted for organizational purposes but their
operational implications are not well understood. Firms' social media initiatives might …