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When Does Guanxi Matter? Issues of Capitalization and Its Dark Sides
Guanxi refers to the durable social connections and networks a firm uses to exchange favors
for organizational purposes. This study examines how and when guanxi operates as a …
for organizational purposes. This study examines how and when guanxi operates as a …
The influence of eWOM on virtual consumer communities: Social capital, consumer learning, and behavioral outcomes
Word of mouth (WOM) is a highly credible form of marketing information. However, because
it is difficult to study WOM in the face-to-face context, researchers have limited …
it is difficult to study WOM in the face-to-face context, researchers have limited …
Global brand positioning and perceptions: International advertising and global consumer culture
Global consumer culture is recognised as a collection of common signs and symbols (eg
brands) that are understood by significant numbers of consumers in urban markets around …
brands) that are understood by significant numbers of consumers in urban markets around …
A social institutional approach to identifying generation cohorts in China with a comparison with American consumers
Identifying distinctive target segments is a fundamental challenge faced by international
marketers. This paper describes an approach to understanding consumer market structures …
marketers. This paper describes an approach to understanding consumer market structures …
Interpersonal trust and platform credibility in a Chinese multibrand online community
Online communities offer attractive opportunities and challenges to advertisers. Using a
revised source credibility framework, this study proposes that interpersonal trust and …
revised source credibility framework, this study proposes that interpersonal trust and …
Development of measures to assess the ERP adoption of small and medium enterprises
Purpose–The purpose of this paper is to contribute to the development of measures to
assess the ERP adoption of small and medium‐sized enterprises. Design/methodology …
assess the ERP adoption of small and medium‐sized enterprises. Design/methodology …
Advertising research in the post-WTO decade in China
This paper reviews advertising studies on China published in 13 advertising, marketing, and
business journals during the decade after joining the World Trade Organization (WTO)(2002 …
business journals during the decade after joining the World Trade Organization (WTO)(2002 …
Materialism among adolescents in China: a historical generation perspective
This study examines the development of materialistic values from a historical generation
perspective. On a macro level, we examine critical societal events such as the Cultural …
perspective. On a macro level, we examine critical societal events such as the Cultural …
Consumer preferences for western-style convenience foods in China
KR Curtis, JJ McCluskey - China Economic Review, 2007 - Elsevier
The demand for western-style convenience foods is growing around the world, especially in
the People's Republic of China, a likely result of the modernization of food consumption …
the People's Republic of China, a likely result of the modernization of food consumption …
[كتاب][B] Cross-cultural marketing: Theory, practice and relevance
D Burton - 2008 - taylorfrancis.com
Cross-cultural marketing is an important element of the contemporary business environment.
Many conventional accounts of the topic have conflated cross-cultural and cross-national …
Many conventional accounts of the topic have conflated cross-cultural and cross-national …