The dynamic, ubiquitous, and often real-time interaction enabled by social media
significantly changes the landscape for brand management. A deep understanding of this …

The use of IT-enabled crowdsourcing with employees in enterprises has increased
substantially in recent years. This phenomenon, which we refer to as 'internal …

CRM has traditionally referred to a company managing relationships with customers. The
rise of social media, which has connected and empowered customers, challenges this …

Social media are becoming ubiquitous and need to be managed like all other forms of
media that organizations employ to meet their goals. However, social media are …

The objective of this study is to examine the significant impact of cultural norms on
sustainable entrepreneurship initiatives in the context of small and medium-sized firms in …

As a new type of e-commerce, social commerce is an emerging marketing form in which
business is conducted via social networking platforms. It is playing an increasingly important …

With the advent of the Internet and other digital technologies, contemporary businesses from
all sectors are using social media for communication with consumers to engage them …

In the mid-2000's, the marketing challenges resulting from digitalization seemed to have
been met. Many firms had created a Web presence and were beginning to successfully …

This research examines the effects of social media brand–consumer interactions on three
types of customer value: customer lifetime value (CLV), customer influencer value (CIV) and …

While consumer engagement and value cocreation research proliferate, it is important to
explore these concepts from an ecosystem-based multi-stakeholder perspective as …