Impulse buying: A systematic literature review and future research directions
This paper performs a comprehensive analysis of academic research on impulse buying
following a systematic literature review approach. Drawing on the TCCM framework …
following a systematic literature review approach. Drawing on the TCCM framework …
New trends in e-commerce research: Linking social commerce and sharing commerce: A systematic literature review
Technological advances have facilitated the move from market-centric to user-centric
commerce by enabling the progress towards S-Commerce from E-Commerce …
commerce by enabling the progress towards S-Commerce from E-Commerce …
'Instagram made Me buy it': Generation Z impulse purchases in fashion industry
E Djafarova, T Bowes - Journal of retailing and consumer services, 2021 - Elsevier
This paper investigates what types of Instagram marketing tools are the most effective in
relation to Generation Z's impulse purchasing behaviour within fashion industry in the …
relation to Generation Z's impulse purchasing behaviour within fashion industry in the …
[HTML][HTML] Why do consumers buy impulsively during live streaming? A deep learning-based dual-stage SEM-ANN analysis
The power of livestreaming commerce to rake in billions of revenues within hours has thrust
this nascent commercial model into the global spotlight; that said, despite the prevalence of …
this nascent commercial model into the global spotlight; that said, despite the prevalence of …
[HTML][HTML] Understanding the impact of online customers' shop** experience on online impulsive buying: A study on two leading E-commerce platforms
Research offers some indication that the online customers' shop** experience (OCSE)
can be a strong predictor of online impulsive buying behavior, but there is not much …
can be a strong predictor of online impulsive buying behavior, but there is not much …
Online purchase intention in Chinese social commerce platforms: Being emotional or rational?
U Akram, M Junaid, AU Zafar, Z Li, M Fan - Journal of Retailing and …, 2021 - Elsevier
Drawing on social learning theory, this study investigates the relationship between (hedonic
& utilitarian motivations) and online purchase intention (OPI) under Chinese social …
& utilitarian motivations) and online purchase intention (OPI) under Chinese social …
The panic buying behavior of consumers during the COVID-19 pandemic: Examining the influences of uncertainty, perceptions of severity, perceptions of scarcity, and …
The lack of a vaccine for COVID-19 and the limited amount of reliable data on the cessation
of the disease have made people feel more vulnerable to the disease. As a result, people in …
of the disease have made people feel more vulnerable to the disease. As a result, people in …
[HTML][HTML] Impulse buying tendency in live-stream commerce: The role of viewing frequency and anticipated emotions influencing scarcity-induced purchase decision
Y Qu, J Khan, Y Su, J Tong, S Zhao - Journal of Retailing and Consumer …, 2023 - Elsevier
Despite the prevalence of scarcity-induced sales promotion in live commerce, scholarly
inquiry began to address impulsive buying recently. This research traces live-stream …
inquiry began to address impulsive buying recently. This research traces live-stream …
The impact of social media celebrities' posts and contextual interactions on impulse buying in social commerce
Social commerce has altered the consumption experience due to various interactive factors.
Growing evidence stated that users are prone to buy impulsively in such an environment …
Growing evidence stated that users are prone to buy impulsively in such an environment …
How website quality affects online impulse buying: Moderating effects of sales promotion and credit card use
How website quality affects online impulse buying: Moderating effects of sales promotion and
credit card use | Emerald Insight Books and journals Case studies Expert Briefings Open Access …
credit card use | Emerald Insight Books and journals Case studies Expert Briefings Open Access …