This paper performs a comprehensive analysis of academic research on impulse buying
following a systematic literature review approach. Drawing on the TCCM framework …

Technological advances have facilitated the move from market-centric to user-centric
commerce by enabling the progress towards S-Commerce from E-Commerce …

The power of livestreaming commerce to rake in billions of revenues within hours has thrust
this nascent commercial model into the global spotlight; that said, despite the prevalence of …

Research offers some indication that the online customers' shop** experience (OCSE)
can be a strong predictor of online impulsive buying behavior, but there is not much …

Despite the prevalence of scarcity-induced sales promotion in live commerce, scholarly
inquiry began to address impulsive buying recently. This research traces live-stream …

This paper investigates what types of Instagram marketing tools are the most effective in
relation to Generation Z's impulse purchasing behaviour within fashion industry in the …

Drawing on social learning theory, this study investigates the relationship between (hedonic
& utilitarian motivations) and online purchase intention (OPI) under Chinese social …

The lack of a vaccine for COVID-19 and the limited amount of reliable data on the cessation
of the disease have made people feel more vulnerable to the disease. As a result, people in …

Social commerce has altered the consumption experience due to various interactive factors.
Growing evidence stated that users are prone to buy impulsively in such an environment …

To enhance social media users' shop** experiences, social media platforms launched an
online shop** feature–the checkout button–allowing users to browse new products …