Despite the important contribution made by green human resource management (GHRM)
towards organizational citizenship behavior for the environment (OCBE), few published …

Written with media students in mind, this accessible book provides both students and
researchers with a new perspective on how to research engagement, not as a metric but as …

© Commonwealth Scientific and Industrial Research Organisation 2019. CSIRO grants
Vietnam's Ministry of Science and Technology perpetual and royalty-free licence to use …

The immense development of a worldwide coffee franchise, Starbucks, affects the local
community's coffee culture, particularly the middle class, which characterizes an alternative …

This paper focuses on a topic that has been largely overlooked in the contemporary
marketing literature: the role of the state in sha** markets. While a growing body of …

New information and communication technologies continue to spread rapidly into the Asian
marketplace, which has led to new patterns of leisure consumption, one of the most popular …

This study reviews the rising household debt and nonfinancial corporation debt in Vietnam,
a socialist-oriented, lower middle-income emerging economy. Vietnam has made huge …

With increasing importance of the emerging markets in the global economy, there is growing
interest among marketing researchers and managers to understand the differences between …

Brand addiction is a recently developed concept that captures a consumer's strong
emotional state toward a brand. What factors can propel consumer emotions to this extreme …

Purpose Little is known about how religious-related beliefs (ie karmic beliefs and beliefs in a
just world) might affect consumers to engage in more environmentally friendly behavior …