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What motivates consumers to be in line with online shop**?: a systematic literature review and discussion of future research perspectives
Purpose This study conducts a systematic literature review to synthesize the extant literature
primarily on “online shop** consumer behavior” and to gain insight into “What drives …
primarily on “online shop** consumer behavior” and to gain insight into “What drives …
Why do hotel frontline employees use service robots in the workplace? A technology affordance theory perspective
The rapid robotization of the hotel industry faces reluctance from frontline employees. This
study aims to explore frontline employees' intentions to use service robots in the hotel …
study aims to explore frontline employees' intentions to use service robots in the hotel …
An investigation of the nexus between online impulsive buying and cognitive dissonance among gen Z shoppers: are female shoppers different?
Purpose Though online impulsive buying emerged mostly in Western cultures, it has been
widely expanded as a key pattern among online customers in emerging markets …
widely expanded as a key pattern among online customers in emerging markets …
Factors influence user's intention to continue use of e-banking during COVID-19 pandemic: the nexus between self-determination and expectation confirmation model
Purpose Internet banking services are proven to be much advantageous and convenient
during COVID-19 pandemic. However, vibrant networking designs and dynamic changes in …
during COVID-19 pandemic. However, vibrant networking designs and dynamic changes in …
Facebook advertising, eWOM and consumer purchase intention-Evidence from a collectivistic emerging market
Despite a growing body of work on the impact of cultural orientation on consumers' attitudes
and behavior, research investigating the effects of individualism-collectivism in social media …
and behavior, research investigating the effects of individualism-collectivism in social media …
Organic food and Instagram health and wellbeing influencers: an emerging country's perspective with gender as a moderator
Purpose Instagram health and wellbeing influencers (HWIs) have been increasingly
considered as important sources of information and advice for their followers. This study …
considered as important sources of information and advice for their followers. This study …
Consumers' willingness to disclose their personal data in e-commerce: A reciprocity-based social exchange perspective
While personal data is invaluable to firms, the drivers of e-commerce customers' willingness
to disclose their personal data remain tenuous. Using social exchange theory, we develop a …
to disclose their personal data remain tenuous. Using social exchange theory, we develop a …
Factors affecting Arab consumers' attitudes toward online shop** in light of COVID-19: the moderating role of digital marketing
Purpose In both developed and develo** countries, the COVID-19 pandemic has created
a new generation of first-time online shoppers. More significantly, academics and …
a new generation of first-time online shoppers. More significantly, academics and …
What factors determine the online consumer behavior in this digitalized world? A systematic literature
M Ayalew, S Zewdie - Human Behavior and Emerging …, 2022 - Wiley Online Library
This review study envisioned to address the basic objective that is to investigate
determinants of online consumer behavior. A conventional review strategy was used to …
determinants of online consumer behavior. A conventional review strategy was used to …
The effect of eWOM on consumer purchase intention and mediating role of brand equity: a study of apparel brands
Purpose The purpose of this study is to investigate how electronic word of mouth (eWOM)
affects purchase intention and brand equity, and to further examine the mediating role of …
affects purchase intention and brand equity, and to further examine the mediating role of …