The purpose of this research focuses on examining the consumers' perception towards
corporate social responsibility (CSR) in a develo** country via the case of Vietnam. This …

Purpose The purpose of this paper is to answer the following research question: how can
intermediaries contribute to social impact creation through their interventions at different …

Purpose Understanding of the farmers' buying process is of great economic and strategic
relevance for agri-business firms. The purpose of this paper is to explain the extensiveness …

Definition and domain related issues of 'rural marketing'need further clarification and
revision. Often, rural marketing is equated with marketing by multinationals in rural India …

Marketers face innumerable challenges related to awareness, affordability, availability, and
accessibility to reach the Bottom of Pyramid (BOP) markets. The objective of this paper is to …

Günümüz kapitalist toplumlarında, mevcut sistemin işleyişini ve sürekliliğini sağlayan başat
faaliyetlerden biri tüketimdir. Özellikle 1980'li yıllarda Türkiye'de uygulanan neo-liberal …

The affective, behavioral, and cognitive influence of sexual sin is investigated in this
research. In Study 1, we demonstrated that religious people watching erotic (vs. neutral) …

The purpose of this paper is to measure the mediating role of marketing innovation to
marketing competence and sustainable competitive advantage. The study used a …

Rural India has become a massive consumer goods market with more than six hundred
thousand villages and more than 70% of the population living in villages. In these rural …

According to the great management guru Peter Ducker" the organizations' have only two
functions, one is marketing and other is innovation." Rural markets are characterized with …