Introduction: Small-and medium-sized enterprises (SMEs) play a vital role in the economic
development of economies by generating job opportunities. Considering their significance …

Interior design industries have evolved to adopt advanced digital and interactive virtual
reality (IVR) technologies for promotion. Marketing using a platform with a virtual interior …

In the last two decades, research on behavioural biases has grown dramatically, fuelled by
rising academic interest and zeal for publication. The present study explores the mediating …

Purpose: Significant structural changes are currently occurring in the Indian labour sector.
Artificial intelligence (AI) and other emerging technologies are redefining the activities and …

Introduction: Skills are vital for the survival of an organisation to meet its objectives through
producing goods and services. Due to their importance, they are among the sought-after …

This study aimed to examine the effect of Arousal on Memorable rural Tourism Experiences
and social media trip sharing experiences that can moderate memorable rural tourism …

The contemporary environment is interrelated, and interactions between markets, countries,
and international actors at different levels exist in every corner of the globe. Amid this, the …

This research aims to analyze the influence of each Hexagon Fraud factor that causes
fraudulent financial reporting, namely Pressure, Opportunity, Rationalization, Arrogance …

Purpose. This chapter discusses the challenges and different strategies to increase skill
development for the future workforce. Methodology. Multiple sources on the topic were …

Competition in the hotel industry makes it necessary to study innovative ways to preserve
and increase customer base. Effective interaction with customers is evidence of hotels' …