This article provides a synthesizing overview of the past 20 yr. of consumer research
addressing the sociocultural, experiential, symbolic, and ideological aspects of …

Brand experience is one of the most promising concepts to emerge in consumer research
over the last decade. However, unlike other brand-related concepts, it has often been …

The extended self was proposed in 1988. Since it was formulated, many technological
changes have dramatically affected the way we consume, present ourselves, and …

Adopted internationally by business schools, MBA programmes and marketing practitioners
alike, The New Strategic Brand Management is simply the reference source for senior …

The author develops “netnography” as an online marketing research technique for providing
consumer insight. Netnography is ethnography adapted to the study of online communities …

Brands are today under attack by an emerging countercultural movement. This study builds
a dialectical theory of consumer culture and branding that explains the rise of this movement …

Adopted internationally by business schools and MBA programmes, this book is the ultimate
resource for senior strategists, positioning professionals and postgraduate students to …

The notion of experience entered the field of consumption and marketing with Holbrook and
Hirschman's pioneering article of 1982. Twenty years later, this notion has become a key …

This ethnography explores the emancipatory dynamics of the Burning Man project, a one-
week-long antimarket event. Practices used at Burning Man to distance consumers from the …

This paper presents an alternative,“Latin” vision of our societies. Here the urgent societal
issue is not to celebrate freedom from social constraints, but to re‐establish communal …