The new technological advances achieved during the last decade allowed the scientific
community to investigate and employ neurophysiological measures not only for research …

In this research, we reviewed existing studies which used neuromarketing techniques in
various fields of research. The results revealed that most attempts in neuromarketing have …

Social networks are a source of competitive advantage for destination management
organizations (DMOs) in promoting user-generated content. In the online environment, the …

Eye-movement metrics have been shown to correlate with attention and, therefore, represent
a means of identifying and analyzing an individual's cognitive processes. Human errors …

Purpose The main purpose of this study is to analyze how consumers' visual attention to
wine label design correlates with their preferences. Accordingly, this study uses quantitative …

Understanding the dynamic interactions in the construction worker's cognitive process is the
key to eliminating human errors on construction sites and designing safety interventions to …

Technical advances, particularly the integration of wearable and embedded sensors,
facilitate tracking of physiological responses in a less intrusive way. Currently, there are …

In severe alcohol use disorder (SAUD), attentional bias refers to the preferential allocation of
attentional resources toward alcohol-related cues. Dominant models consider that this bias …

The use (and abuse) of neuroscience and psychological research methodologies has
become a hot topic in consumer research, particularly in the area of food product research …

Eye tracking has emerged as a reliable neuroscience tool indexing the eye movements'
correlates of impairments resulting from alcohol-use disorders, ranging from perceptive …