A central research topic in tourism management concerns tourists' choice of specific
destinations. The present article reviews and advances the extant literature on destination …

This study investigates the relationship between information characteristics and consumers'
behaviours in regards to electronic word of mouth, such as information quality, information …

Over the past decades there has been a sustained interest in country image and destination
image constructs in two primary streams of literature, including international marketing and …

This study attempted to merge two theories, which included the norm activation model
(NAM) and the theory of planned behavior (TPB), in order to explain eco-friendly behavioral …

Purpose Prior studies in the context of electronic money have examined the effect of social
pressure [subjective norm (SN)] on usage intention, but the results are found inconclusive …

Electronic word-of-mouth (e-WOM) plays an important role in influencing Chinese
consumers' brand perceptions. While domestic social media managers are keen to …

Consumer brand preference is an essential step towards understanding consumer choice
behaviour, and has therefore always received great attention from marketers. However, the …

Purpose The topic of brand personality (BP) has received extensive research attention in the
last 2 decades, with a particular focus on examining its antecedents and consequences …

This study aims to fill a gap in marketing studies concerning the effect of a logo on consumer
evaluations. The research addresses two questions:(1) what are the factors that influence …

In an investigation of social media ad endorsers' successful effects, this study examines
congruity effects between endorser type (celebrity vs. social media influencer [SMI]) …