Purpose This paper aims to develop a conceptual model showing how the concept of
distinctive value positioning (DVP) could be a strategic solution for improving marketing …

Increasingly, management researchers are using topic modeling, a new method borrowed
from computer science, to reveal phenomenon-based constructs and grounded conceptual …

How do new ventures gain legitimacy and attract critical resources? An increasing body of
cultural entrepreneurship research has highlighted an “optimal distinctiveness” trade-off …

This article aims to understand the definition and dimensions of artificial intelligence (AI)
literacy. Digital technologies, including AI, trigger organizational affordances in workplaces …

Organizational adaptation is equivocal. On the one hand, the concept is ubiquitous in
management research and acts as the glue binding together the central issues of …

Research Summary New entrants often face uncertainty regarding how to optimally position
themselves within product markets. We suggest that new entrants can use two important …

This study provides a systematic literature review of creative industries using bibliometric
and scientometric approaches. The objective of the study is to offer an intellectual structure …

Research summary Optimal distinctiveness theory highlights that firms need to balance
opposing pressures for differentiation (to gain competitive benefits) and conformity (to gain …

A growing interest in the study of discourses has spread in management research, but so far,
it has mostly relied on in‐depth qualitative analyses of textual material. With the increasing …

Abstract Research Summary In this article, we examine the relationship between corporate
diversification and firm performance using a machine learning technique called natural …