A latent class approach to tourists' length of stay
J Alegre, S Mateo, L Pou - Tourism Management, 2011 - Elsevier
In this paper, a conditional demand function is estimated for the length of stay at a tourist
destination. The microeconomic model specifies the demand for the length of stay …
destination. The microeconomic model specifies the demand for the length of stay …
Habit spillovers or induced awareness: Willingness to pay for eco-labels of rice in China
The willingness to pay (WTP) for eco-labeled rice is investigated for Chinese consumers
using choice experiments with information interventions. The mixed logit model shows …
using choice experiments with information interventions. The mixed logit model shows …
Understanding multi-channel banking customers
This paper contributes to the knowledge of the impact of the multi-channel strategy by
analyzing its effects on one key aspect of the behavior of financial services customers. We …
analyzing its effects on one key aspect of the behavior of financial services customers. We …
Sales promotion models
Firms spend a significant part of their marketing budgets on sales promotions. Since the
impact of promotions on sales is usually immediate and strong, promotions are attractive to …
impact of promotions on sales is usually immediate and strong, promotions are attractive to …
Using graphical statistics to better understand market segmentation solutions
Market segmentation lies 'at the heart of successful marketing'(McDonald 2010), yet market
segmentation solutions are not trivial to interpret, especially if consumers are segmented …
segmentation solutions are not trivial to interpret, especially if consumers are segmented …
Bayesian mixed membership models for soft clustering and classification
The paper describes and applies a fully Bayesian approach to soft clustering and
classification using mixed membership models. Our model structure has assumptions on …
classification using mixed membership models. Our model structure has assumptions on …
Market segmentation with mixture regression models: Understanding measures that guide model selection
Owing to their considerable potential for market segmentation studies, mixture regression
models have recently received increasing attention from both academics and practitioners …
models have recently received increasing attention from both academics and practitioners …
Do consumer perceptions matter in measuring choice variety and variety seeking?
KK Desai, M Trivedi - Journal of Business Research, 2014 - Elsevier
This research marries scanner panel choice data of consumers in single member
households to their survey-based perception data and draws upon behavioral and modeling …
households to their survey-based perception data and draws upon behavioral and modeling …
Impact of healthy alternatives on consumer choice: A balancing act
While consumer screening of nutritional information as well as general health concerns
have been on the rise, whether such concerns are reflected in purchasing behavior is not …
have been on the rise, whether such concerns are reflected in purchasing behavior is not …
Identifying latent classes of pedestrian crowd evacuees
The tactical decision making of humans when they exit crowded built environments was
investigated. Recent studies have shown that the relative weights and priorities that …
investigated. Recent studies have shown that the relative weights and priorities that …