Marketing analytics is a diverse field, with both academic researchers and practitioners
coming from a range of backgrounds including marketing, expert systems, statistics, and …

Purpose The purpose of this study was to uncover representative emergent areas and to
examine the research area of marketing, tourism and big data (BD) to assess how these …

Despite the spreading of virtual reality (VR) in tourism, little is known about the
characteristics of different segments of tourists experiencing cultural tourism attractions …

The popularity of re-enactment events has increased worldwide. A conceptual model is
proposed, positing that the eventscape of re-enactment events has a positive effect on …

The increase in the size and complexity of current cellular networks is complicating their
operation and maintenance tasks. While the end-to-end user experience in terms of …

This study examines the relationship between the motivation of wine tourists to visit cellar
doors and destination image perception. A survey of tourists resulted in 676 useable …

Some recent empirical contributions have highlighted that tourists often go to museums yet
appear to extract little utility from the experience. We argue that this is often the case with …

Christmas markets in Germany and Austria exhibit historic, mercantile, social and
experiential dimensions, entrenching them both as a form of heritage and as visitable sites …

Market segmentation is ubiquitous in marketing. Hierarchical and nonhierarchical methods
are popular for segmenting tourism markets. These methods are not without controversy. In …

This article analyzes cruise tourism seasonality in Southern Europe, assessing the seasonal
concentration levels by means of the Gini index. The additive decomposition of this index is …