Machine learning in marketing: Recent progress and future research directions

D Herhausen, SF Bernritter, EWT Ngai, A Kumar… - Journal of Business …, 2024 - Elsevier
Decision-making in marketing has changed dramatically in the past decade. Companies
increasingly use algorithms to generate predictions for marketing decisions, such as which …

Survey on privacy-preserving techniques for microdata publication

T Carvalho, N Moniz, P Faria, L Antunes - ACM Computing Surveys, 2023 - dl.acm.org
The exponential growth of collected, processed, and shared microdata has given rise to
concerns about individuals' privacy. As a result, laws and regulations have emerged to …

[HTML][HTML] User-centric privacy preserving models for a new era of the Internet of Things

JE Rivadeneira, JS Silva, R Colomo-Palacios… - Journal of Network and …, 2023 - Elsevier
New concepts based on the Internet of Things propose the integration of the human factor as
a key component of novel interconnected ecosystems, to offer them new services and …

Revealing the landscape of privacy-enhancing technologies in the context of data markets for the IoT: A systematic literature review

GM Garrido, J Sedlmeir, Ö Uludağ, IS Alaoui… - Journal of Network and …, 2022 - Elsevier
IoT data markets in public and private institutions have become increasingly relevant in
recent years because of their potential to improve data availability and unlock new business …

Deep learning in diverse intelligent sensor based systems

Y Zhu, M Wang, X Yin, J Zhang, E Meijering, J Hu - Sensors, 2022 - mdpi.com
Deep learning has become a predominant method for solving data analysis problems in
virtually all fields of science and engineering. The increasing complexity and the large …

Trust no bot: Discovering personal disclosures in human-llm conversations in the wild

N Mireshghallah, M Antoniak, Y More, Y Choi… - arxiv preprint arxiv …, 2024 - arxiv.org
Measuring personal disclosures made in human-chatbot interactions can provide a better
understanding of users' AI literacy and facilitate privacy research for large language models …

An improved ensemble classification-based secure two stage bagging pruning technique for guaranteeing privacy preservation of DNA sequences in electronic health …

P Kaladevi, S Janakiraman… - Journal of Intelligent …, 2023 - content.iospress.com
The advent of machine learning in the recent decade has excelled in determining new
potential features and non-linear relationships existing between the data derived from the …

Toward privacy preservation using clustering based anonymization: recent advances and future research outlook

A Majeed, S Khan, SO Hwang - IEEE Access, 2022 - ieeexplore.ieee.org
With the continuous increase in avenues of personal data generation, privacy protection has
become a hot research topic resulting in various proposed mechanisms to address this …

Video shot-boundary detection: issues, challenges and solutions

T Kar, P Kanungo, SN Mohanty, S Groppe… - Artificial Intelligence …, 2024 - Springer
The integration of high data transmission rates and the recent digital multimedia technology,
paves the way to access a huge amount of video over the internet, in seconds. Additionally …

Quantifying the vulnerability of attributes for effective privacy preservation using machine learning

A Majeed, SO Hwang - IEEE Access, 2023 - ieeexplore.ieee.org
Personal data have been increasingly used in data-driven applications to improve quality of
life. However, privacy preservation of personal data while sharing it with …