The Theory of Planned Behaviour (TPB) has received considerable attention in the
literature. The present study is a quantitative integration and review of that research. From a …

This paper describes and reviews the theory of planned behavior (TPB). The focus is on
evidence supporting the further extension of the TPB in various ways. Empirical and …

Self-identity is considered as a useful additional predictor in the theory of planned behaviour
(TPB). However, previous research generally assessed the impact of pro-environmental self …

Personal values, green self-identity and ethical motives have been widely studied as
important, but mostly separate, predictors of pro-environmental behaviors. Scholars call for …

This study aims to analyze what drives and prevents the purchasing of eco-friendly products
across different consumer groups and develops a conceptual model embracing the positive …

At present, consumers in emerging economies are becoming more conscious about
environmental well‐being. Therefore, organizations compete to make their products and …

Purpose–In this study, Ajzen's Theory of Planned Behavior is used as a theoretical
framework with the aim of extending prior research examining halal food purchasing …

MANAGEMENT AND ORGANIZATION THEORY Management and Organization Theory
offers a summary and analysis of the 40 most popular, researched, and applied …

Policy-makers are interested in cost-effective and socially acceptable ways of encouraging
the public to adopt more environmentally-friendly lifestyles. One area which UK policy …

Ecological marketing claims have been criticized for confusing or misleading buyers,
leading to calls for more rationality in promoting and evaluating 'green'products. However …