The analysis and implementation of mass customization (MC) systems has received growing
consideration by researchers and practitioners since the late 1980s. In this paper we update …

The technologies and functions of social media have significantly changed interaction on the
Internet. These changes affect the perceived attractiveness of websites. Prior research …

Product design is a highly involved, often ill-defined, complex and iterative process, and the
needs and specifications of the required artifact get more refined only as the design process …

Most businesses agree that high customer satisfaction is important. Many are aware that it is
a prerequisite for success, but few measure and monitor it in a structured way, thus failing to …

Organizations that provide health services are increasingly in need of systems and
approaches that will enable them to be more responsive to the needs and wishes of their …

In the age of the digital economy, companies need a greater understanding of how they can
add value to consumers through their websites. This research uses the concept of Internet …

Mass customization (MC), as an operations program to satisfy target consumers by offering
personalized products or services, has attracted substantial attention from both the industry …

With the continuous improvement of living standards, customers are ever more looking for
products which are characterized by individualization, entertainment and scene. The …

Small and medium sized enterprises (SMEs) need to find ways of maintaining their
competitive advantages of high customization, short lead time and high quality and …

The need for product customization during product development processes will continue to
increase. Product customization can satisfy consumer needs and preferences. Altering the …