Artificial Intelligence (AI) has vast potential in marketing. It aids in proliferating information
and data sources, improving software's data management capabilities, and designing …

Since the onset of the COVID-19 pandemic, many organizations have permitted their
employees to work from anywhere, giving rise to the phenomenon of the digital workplace …

The new business challenges in the B2B sector are determined by connected ecosystems,
where data-driven decision making is crucial for successful strategies. At the same time, the …

Digital transformation has profoundly influenced various socio-economic fields and induced
retailing firms to utilize digital innovations to maximize business effectiveness in the digital …

Entrepreneurship, across markets and organizational typologies has long attracted the
attention of scholars and practitioners alike. Irrevocably associated with SMEs …

Abstract Knowledge hiding is an intriguing concept with evident adverse effects on
organizations, as it restrains creativity, hampers teamwork and collaboration, and ultimately …

Purpose This study examines the relationship between knowledge-sharing activities of the
firm and its innovation capability. It also investigates the moderating impact of the firms' …

Purpose This study investigates how the combined effects of big data ability and CRM
capability could impact on an organization's strategic sales performance (SSP), and how the …

Purpose This study assesses the capability of artificial intelligence integrated customer
relationship management (AI-CRM) technology for sustaining family businesses in times of …

Government of India (GOI) has introduced Vocational Education and Training (VET)
program. Technology adoption along with peer influence and government support are …