Consumer buying behavior is an important aspect in every marketing strategy to produce
maximum output from the market. This study aims to determine how advertisement affects …

Social media short videos represent a powerful tool for tourism destination promotion.
However, little research has investigated their effect on tourist travel intentions. Drawing on …

Food festivals appeal to a broad range of potential attendees. However, for food festival
attendees to engage in such a food adventure to arouse high levels of satisfaction in an …

Corporate social responsibility (CSR) in the food industry has received increasing attention
in recent years. Many scholars have paid attention to case studies and other empirical …

Increasing food waste is a major threat to sustainability and food security. Recognizing the
issue, the United Nations Sustainable Development Goal (SDG) 12 mandates reducing …

Based on prospect and mindset theories, this study explores the joint effects of gain (vs.
loss) message framing and fixed (vs. growth) mindset on the “willingness of consumers to …

Interventions on consumer food waste behaviours are an effective way to reduce food waste
as well as negative environmental impacts. Informational interventions are currently popular …

This study examines the relationship between eco-destination image, environment beliefs,
ecotourism attitudes, eco-behavioral intention, and ecotourism intention while also exploring …

Purpose As technology increasingly integrates into the restaurant industry, avatar servers
present a promising avenue for promoting healthier dining habits. Grounded in the halo …

Building on prospect theory, construal level theory, and corporate social responsibility
literature, this study investigated how messaging framing strategies impact buffet diners' …