This article aims to explore gamification tools in services and higher education environments
and their role in creating student engagement. The research adopts a qualitative method …

Virtual Reality (VR) is a technology that creates fully immersive and virtual experiences and
have been used to create virtual supermarkets and explore consumer behaviour on such …

The study aims to determine the impact of vlogger's reputation on viewers' trust on vlogger's
recommendations (TVR) and perceived usefulness of vlogger's recommendations (PUVR) …

Keberlangsungan proses bisnis suatu perusahaan yang memiliki citra baik akan berdampak
pada reputasi perusahaan yang baik. Reputasi baik ini merupakan aset yang mempunyai …

Until now, no study has proposed strategies for social media advertising, scrutinizing the
differential interaction of user involvement, different kinds of user involvement, product …

The objective of this study is to investigate the consumer perceptions of social media
advertisements and their impacts on impulse buying behavior in a cross-cultural context …

Adequate marketing operations are the foundation of product, brand, as well as company
prosperity. As the usage of the Internet, the Web, and social media develops, one of the most …

ABSTRACT A consequence of the growing number of the studies concerning ads on social
networking sites, and the failure to provide an in-depth analysis of that stream of research is …

Understanding patrons' repurchase intentions is a key area of focus for marketers, given its
effect on survival and growth in competitive environments. Four types of relationships based …