Purpose This study aims to develop a systematic literature review of customer value co-
creation in the hospitality and tourism industry and present the different views of the scientific …

Abstract Journal of Business Research (JBR) is a leading peer-reviewed scientific outlet that
publishes theories highly relevant to practical business applications. Our study aims to …

Customer engagement is a key metric for gauging brands' social media success. Luxury
fashion brands increasingly use social media to connect with customers. This paper tests a …

Given the rise in influencer marketing on social media, this paper explores how homophily
between influencers and their audiences affects customer value co-creation behaviour …

Several models have previously been proposed, suggesting factors influencing customers'
citizenship behaviours against the background of the need to care for the environment. The …

Consumers increasingly use eWOM to make decisions about various products and services.
However, few studies have investigated how different visual and verbal eWOM cues affect …

Chatbots' role in service contexts is changing to ensure better connectedness with
customers in the digital marketing era. Thus, develo** an understanding of how to …

With the expansion of corporate social impact, corporate social responsibility (CSR)
activities have been regarded as a critical factor for corporate management. There is a need …

Customer value co-creation behaviors play a crucial part in determining customer
satisfaction. However, few restaurant literatures have examined how innovativeness …

Prior studies on high-fit corporate social responsibility programs have yield equivocal
findings; some studies have shown a positive impact on desirable customer outcomes and …