[HTML][HTML] Exploring audience engagement with ChatGPT-related content on YouTube: Implications for content creators and AI tool developers

K Hussain, ML Khan, A Malik - Digital Business, 2024 - Elsevier
The emergence of ChatGPT in the broader field of generative artificial intelligence (AI) has
sparked scholarly discourse on its utilization in various disciplines. Yet, a significant void …

Video marketing for decentralized finance platforms' services

NT Giannakopoulos, DP Reklitis, MC Terzi… - Journal of Financial …, 2024 - Springer
In the continuously evolving environment of blockchain applications, decentralized finance
(DeFi) has been discerned as a favorable application among internet users. In this point of …

[HTML][HTML] Public Health Discussions on Social Media: Evaluating Automated Sentiment Analysis Methods

LM Gandy, LV Ivanitskaya, LL Bacon… - JMIR Formative …, 2025 - formative.jmir.org
Background: Sentiment analysis is one of the most widely used methods for mining and
examining text. Social media researchers need guidance on choosing between manual and …

Truths and Tales: Understanding Online Fake News Networks in South Korea

B Sheehy, S Choi, MI Khan, BB Arnold… - Journal of Asian …, 2024 - journals.sagepub.com
This study investigates the features of fake news networks and how they spread during the
2020 South Korean election. Using actor–network theory (ANT), we assessed the network's …

Opioids in Satirical News Shows: Exploring Topics, Sentiments, and Engagement in Last Week Tonight on YouTube

M Ittefaq, A Zain, H Bokhari - Journal of Health Communication, 2023 - Taylor & Francis
Prescription drug misuse and opioid overdose have become one of the most serious health
crises in the US health system. In this study, we examined Last Week Tonight as hosted by …

Investigating Youtube's Educational Videos: Patterns, User Conduct and Suggestion Techniques

K Sundar, E Berna, R Vijayakumar… - 2024 International …, 2024 - ieeexplore.ieee.org
This research voyage drew us far into the world of instructional videos on YouTube, a
platform that promotes learning and discovery. Our goal was to identify patterns and trends …

Investigating the Impact of Influencer Wishful Identification and Parasocial Relationships on Purchasing Behavior: Insights From Influencer Fan Data

T Mercado, R Zhang - … Perspectives on Social Media Influencers and …, 2024 - igi-global.com
Influencers are a powerful tool in the worlds of communication and marketing. The
relationships that influencers build with audiences can affect consumer behaviors as can the …

" Mi Entrevista en Juárez": The Digital Rhetoric of YouTube and TikTok Immigration Videos

S López-López, SW Martin - Digital Culture and the US-Mexico …, 2024 - taylorfrancis.com
Many US immigrant visa applicants, petitioners, and other participants discover–and actively
participate in–vibrant online communities formed on the basis of their shared experiences …

[HTML][HTML] Building Music Tourism through Pop Music Festivals, Musical Events and Outstanding Concerts in Romania

IS JUCU - Proceedings of IAC in Vienna 2023, 2023 - books.google.com
This paper explores some issues on music tourism in Romania, since music tends to be in
our contemporary times an important touristic resource which contributes both to tourism …

A Social Media Discussion of COVID-19 Emergency Use Authorization: A Mixed Methods Study of a YouTube Influencer

JM Frasco - 2023 - search.proquest.com
The COVID-19 global health crisis brought widespread public attention to the United States
of America's Emergency Use Authorization (EUA) policy. There is much to learn about public …