To stand out from the competition, companies collect massive amounts of personal
information, which they use to create memorable and personalized customer experiences …

The rapid evolution of digital marketing underscores a critical tension between
personalization and privacy, exacerbated by advances in data technologies and artificial …

Purpose A wealth of studies have identified numerous antecedents to online self-disclosure.
However, the number of competing theoretical perspectives and inconsistent findings have …

The provision of information and emotions is the core competitive edge for mobile apps to
attract users to utilize their services and functionalities. Considering user demands and …

The aim of this study is to integrate the privacy calculus theory with the Big Five Personality
Traits Theory and to investigate the direct and moderating effects of the Big Five personality …

Internet users frequently encounter diverse data requests, and their privacy disclosure
decisions have attracted massive practical and scholarly attention. Nevertheless, how the …

The ramifications of mobile apps' detrimental aspect on users' life satisfaction have garnered
increased attention from academics. To probe the underlying association between life …

Possible side effects of using web job boards in the e-recruitment context, such as
candidates drop** out from the hiring process, may emerge if these tools are not …

In recent years, customers' showrooming and webrooming behaviors, namely, gathering
information offline/online and purchasing online/offline, have become common practices …

In the era of digital intelligence, companies need to capture more data to portray the user
profile to “grab” the “heart” of the consumer, AI is undoubtedly a powerful tool to implement …