Strategic sport marketing in the society of the spectacle
A Richelieu, A Webb - Journal of Strategic Marketing, 2024 - Taylor & Francis
The representation of reality seems to have gained precedence over reality. In the society of
the spectacle, entertainment has become the experience. Accordingly, sport organizations …
the spectacle, entertainment has become the experience. Accordingly, sport organizations …
Marketing of unhealthy brands during the 2018 Fédération Internationale de Football Association (FIFA) World Cup UK broadcasts–a frequency analysis
Sport mega-events including the FIFA World Cup are a central component of consumer
culture. Major brands are long associated with the World Cup, with many known for …
culture. Major brands are long associated with the World Cup, with many known for …
Commercial determinants of health in sport. The example of the English Premier League
R Ireland - 2021 - theses.gla.ac.uk
Introduction: Transnational alcohol, food, beverage and gambling industries market their
unhealthy brands to sport's global audiences. However, there has been little research on the …
unhealthy brands to sport's global audiences. However, there has been little research on the …
Exploiting the spectacular. A study of Danish and Norwegian event stakeholders' interest in international sport events 2010-2020
CT Jensen - 2020 - openarchive.usn.no
This thesis presents an analysis of the main motivations behind international sport events in
Denmark and Norway between 2010 and 2020. The analysis is based on a collective case …
Denmark and Norway between 2010 and 2020. The analysis is based on a collective case …
Logos on Everest: Commercial Sponsorship of American Expeditions, 1950–2000
RS Gross - Enterprise & Society, 2021 - cambridge.org
In the 1950s, outdoor retailer Eddie Bauer donated down jackets to American mountaineers
embarking on climbing expeditions in the Himalayas. In the 1990s, chemical manufacturer …
embarking on climbing expeditions in the Himalayas. In the 1990s, chemical manufacturer …