[HTML][HTML] Exploring the influence of gamification-enabled customer experience on continuance intention towards digital platforms for e-government: An empirical …

RZ Liu, J Benitez, L Zhang, Z Shao, JN Mi - Information & Management, 2024‏ - Elsevier
Governments realize a significant gap exists between existing efforts in customer experience
and citizen expectations for implementing a digital platform in e-government (DPEG) …

What's in the box? Investigating the benefits and risks of the blind box selling strategy

GFN Mvondo, F **g, K Hussain - Journal of Retailing and Consumer …, 2023‏ - Elsevier
This study explores the benefits and risks of the blind box selling strategy, a unique type of
marketing approach wherein consumers purchase a package from a retailer without …

A relationship marketing perspective on delight, its antecedents and outcomes in a banking context

TD Svotwa, C Makanyeza… - European business …, 2023‏ - emerald.com
Purpose This study aims to explore the influence of surprise and delight on the loyalty
intentions of retail banking customers in an emerging market context. This study also …

[HTML][HTML] ComTech: Towards a unified taxonomy of persuasive techniques for persuasive technology design

K Oyibo - Computers in Human Behavior Reports, 2024‏ - Elsevier
Few development taxonomies of persuasive techniques that unify the key disciplines
involved in the design of persuasive technology have been proposed. With most prior …

Would the blind box be more effective? The role of uncertainty in consumers' post-recovery satisfaction

H Yan, L Wang, H **ong - Journal of Hospitality and Tourism Management, 2024‏ - Elsevier
The tourism and hospitality industries are notably highly likely to experience service failures
due to frequent contact with service personnel. These industries actively seek innovative …

Localizing matters: The effect of AI accent on tourist travel intention

C Li, Z Qu, Y Yang - Journal of Destination Marketing & Management, 2025‏ - Elsevier
This research delves into enhancing AI utilization in the tourism sector by focusing on AI-
based destination ambassadors and optimizing their performance. Through introducing …

Exploring the moderating effects of incidental emotions on rewards for encouraging hotel guests' towel reuse behavior

P Wong, C Wan - Environment and Behavior, 2024‏ - journals.sagepub.com
Promoting sustainable practices to hotel guests, such as towel reuse, can help reduce the
hotel industry's environmental impact and raise awareness about the importance of …

The effect of semiautonomous augmented reality on customer experience and augmentation experience

A Poushneh, A Vasquez-Parraga - European Journal of Marketing, 2024‏ - emerald.com
Purpose Advances in autonomous technology have transformed customer experience. Most
prior research has investigated the effect of augmented reality (AR) on purchase intention …

You can't touch this: Driving purchase justification for hedonic online purchases

A Krallman, DC Barnes, MM Lastner… - Journal of Business …, 2023‏ - Elsevier
E-commerce has been steadily growing year after year, as have the numbers of canceled
and returned online orders. Retailers must understand what makes customers second …

Artistic alchemy: Exploring the fusion of art theory and film aesthetics in visual storytelling

Y Ji - Herança, 2024‏ - revistaheranca.com
This exploration delves into the intersection of art theory and film aesthetics within the visual
narrative, illuminating its transformational potential and highlighting inherent cultural …