Integrating social enterprise and social marketing with shadow framework: A case for peacebuilding

PS Roy, P Goswami - Journal of Social Marketing, 2020 - emerald.com
Purpose The purpose of this paper is to argue for an integrative model of social enterprises
(SE) and social marketing (SM) to usher in desirable change, instead of the currently …

[PDF][PDF] Can peace be the leading purpose of modern marketing

KN Huda - Journal of Marketing Advances and Practices, 2020 - researchgate.net
The study rationalizes peace-building as the leading purpose of marketing and proposes an
extended marketing mix to contribute to the world's peace eco-system. A qualitative research …

[PDF][PDF] Nations Quest for Peace and Alignment to the New Normal: Any Roles for the Marketing Profession?

DO Ewanlen, JMO Gabriel - Asian Journal of Business and …, 2021 - academia.edu
Peace is one of the most desirable ingredients required for the existence of every human
community, and the need for it has quadrupled as a result of the multiple challenges facing …

[PDF][PDF] Golden power ed intelligence economica: strumenti strategici di tutela della stabilità e della sicurezza economica italiana nel contesto della globalizzazione …

L Gaiser - SICUREZZA, TERRORISMO E SOCIETÀ, 2021 - sicurezzaterrorismosocieta.it
Negli anni a venire la pandemia del Covid-19 avrà notevoli ripercussioni sull'economia e
sull'ordine internazionale. In l'Italia essa ha fatto emergere le fragilità e le criticità del tessuto …