Investigating the impact of social media images' value, consumer engagement, and involvement on eWOM of a tourism destination: A transmittal mediation approach
Tourism organizations use social media to promote their destinations and attract new
customers. However, there is a challenge in how tourism organizations can choose or create …
customers. However, there is a challenge in how tourism organizations can choose or create …
Is a picture worth a thousand words? Understanding the role of review photo sentiment and text-photo sentiment disparity using deep learning algorithms
Images have become integral to consumers' sharing of consumption experiences due to
their abilities of carrying rich and vivid information. This study investigates the impacts of …
their abilities of carrying rich and vivid information. This study investigates the impacts of …
Two decades of agent-based modeling in marketing: a bibliometric analysis
Agent-based modeling has proven to be a useful simulation tool in marketing to analyze
what-if scenarios and support strategic marketing decisions. Over the years, the field has …
what-if scenarios and support strategic marketing decisions. Over the years, the field has …
How does celebrity involvement influence travel intention? The case of promoting Chengdu on TikTok
This study examines the predicting effect of celebrity involvement on destination authenticity
(object-based authenticity and existential authenticity) and hence travel intention in the …
(object-based authenticity and existential authenticity) and hence travel intention in the …
[HTML][HTML] Decoding digital nomad destination decisions through user-generated content
Digital nomads are engaged in a complex quest to select their next destination. In this
context, user-generated content (UGC) on social media is a pivotal source to glean insights …
context, user-generated content (UGC) on social media is a pivotal source to glean insights …
Personalized tourism recommendations and the E-tourism user experience
X Yang, L Zhang, Z Feng - Journal of Travel Research, 2024 - journals.sagepub.com
Previous research indicates that personalized tourism recommendation (PTR) is becoming
increasingly important in tourism marketing. However, many areas of PTR remain …
increasingly important in tourism marketing. However, many areas of PTR remain …
How does mobile social media sharing benefit travel experiences?
This study investigates the impact of tourists' travel experience sharing via mobile social
media (MSM) on perceptions of smartphone usage-based travel experience improvement …
media (MSM) on perceptions of smartphone usage-based travel experience improvement …
When social media meets destination marketing: the mediating role of attachment to social media influencer
C Zhu, LHN Fong, CYN Liu, H Song - Journal of Hospitality and …, 2023 - emerald.com
Purpose This study aims to investigate the mediating role of attachment to social media
influencer between authenticity and enjoyment and then travel intention while watching …
influencer between authenticity and enjoyment and then travel intention while watching …
The influence of consumers' purchase intention factors on willingness to pay for renewable energy; mediating effect of attitude
M Nazir, J Tian - Frontiers in Energy Research, 2022 - frontiersin.org
Low market adoption has been a real challenge to Pakistans renewable energy growth. This
research investigated the factors that influence the intention to use renewable energy in …
research investigated the factors that influence the intention to use renewable energy in …
User-generated content affects urban park use: Analysis of direct and moderating effects
Urban parks contribute to sustainable urban development by bringing various social and
environmental benefits; understanding the factors influencing park use is important for …
environmental benefits; understanding the factors influencing park use is important for …