[PDF][PDF] Meta-Analysis of Communication and Organizational Performance: Moderating Effects of Research Subject, Country and Year of Publication

A Katebi, AM Saheli, H Aghaei… - Journal of System …, 2024 - journals.iau.ir
Communication plays a critical role in any sustainable plan or strategy. This meta-analysis
was conducted to provide an overall perspective of the relationship between communication …

[HTML][HTML] Formation of Social Brand Engagement through User-Generated Content: Meta Synthesis Technique

Z Ghorbani, T Ghobadi Lamuki, A Pir Hayati… - Journal of System …, 2024 - sanad.iau.ir
Nowadays, social brand engagement is considered as a vital elements and an important
issue in marketing and management fields, since it increases the awareness of brand and …