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[PDF][PDF] The impact of technological innovation on marketing: individuals, organizations and environment: a systematic review
Marketing is the cornerstone of an organization as it is vital to both strategic planning and
business operations. An organizationLs longrun success depends on its ability to create …
business operations. An organizationLs longrun success depends on its ability to create …
Cultural bridges in Business: Critical review and future directions in cross-cultural B2B relationships
With the coming of age of business‐to‐business (B2B) marketing in the last three decades,
the influence of culture on cross-cultural B2B relationships has received considerable …
the influence of culture on cross-cultural B2B relationships has received considerable …
Perceived corruption, business process digitization, and SMEs' degree of internationalization in sub-Saharan Africa
This paper contributes to international business literature by investigating the relationship
between perceived corruption and the degree of internationalization (DoI) through business …
between perceived corruption and the degree of internationalization (DoI) through business …
Digitalization of companies in international entrepreneurship and marketing
Purpose Little research has been done on the emergence of companies that engage in
increasingly digital entrepreneurship with digitalized value-chain activities. The purpose of …
increasingly digital entrepreneurship with digitalized value-chain activities. The purpose of …
The internet as an alternative path to internationalization?
Purpose–While the internet enjoys increasing interest regarding its potential to extend the
global reach of firms, especially small and medium‐sized firms (SMEs), little work has been …
global reach of firms, especially small and medium‐sized firms (SMEs), little work has been …
[HTML][HTML] Technological adaption and open innovation in SMEs: An strategic assessment for women-owned SMEs sustainability in Bangladesh
Technological adaption and innovative activities foster small and medium enterprises
(SMEs) growth by allowing production and process diversifications. Furthermore, open …
(SMEs) growth by allowing production and process diversifications. Furthermore, open …
Examining the impact of managerial involvement with social media on exporting firm performance
The growth of social media presents international businesses and marketers with
unprecedented risks and challenges. Marketers are becoming aware of the threat of losing …
unprecedented risks and challenges. Marketers are becoming aware of the threat of losing …
Connecting big data management capabilities with employee ambidexterity in Chinese multinational enterprises through the mediation of big data value creation at …
Drawing from the knowledge-based dynamic capabilities (KBDCs) view, this study examines
the association of big data management capabilities with employee exploratory and …
the association of big data management capabilities with employee exploratory and …
Exploring IT/IS proactive and knowledge transfer on enterprise digital business transformation (EDBT): a technology-knowledge perspective
Purpose Business process management (BPM) has been discussed in much literature as a
crucial approach to achieve firm-enterprise business performance, however in term of digital …
crucial approach to achieve firm-enterprise business performance, however in term of digital …
Internet-based sales channel strategies of born global firms
Recent changes in the technological environment have had a significant impact on the
available sales channel alternatives. At the forefront of this development are the born global …
available sales channel alternatives. At the forefront of this development are the born global …