[PDF][PDF] The impact of technological innovation on marketing: individuals, organizations and environment: a systematic review

O Ali, V Osmanaj, M Alryalat, R Chimhundu… - Economic research …, 2023‏ - hrcak.srce.hr
Marketing is the cornerstone of an organization as it is vital to both strategic planning and
business operations. An organizationLs longrun success depends on its ability to create …

Cultural bridges in Business: Critical review and future directions in cross-cultural B2B relationships

P Kittur, S Agarwal - Journal of Business Research, 2024‏ - Elsevier
With the coming of age of business‐to‐business (B2B) marketing in the last three decades,
the influence of culture on cross-cultural B2B relationships has received considerable …

Perceived corruption, business process digitization, and SMEs' degree of internationalization in sub-Saharan Africa

S Adomako, J Amankwah-Amoah, SY Tarba… - Journal of Business …, 2021‏ - Elsevier
This paper contributes to international business literature by investigating the relationship
between perceived corruption and the degree of internationalization (DoI) through business …

Digitalization of companies in international entrepreneurship and marketing

II Vadana, L Torkkeli, O Kuivalainen… - International Marketing …, 2019‏ - emerald.com
Purpose Little research has been done on the emergence of companies that engage in
increasingly digital entrepreneurship with digitalized value-chain activities. The purpose of …

The internet as an alternative path to internationalization?

N Sinkovics, RR Sinkovics… - International Marketing …, 2013‏ - emerald.com
Purpose–While the internet enjoys increasing interest regarding its potential to extend the
global reach of firms, especially small and medium‐sized firms (SMEs), little work has been …

[HTML][HTML] Technological adaption and open innovation in SMEs: An strategic assessment for women-owned SMEs sustainability in Bangladesh

L Meng, M Qamruzzaman, AHE Adow - Sustainability, 2021‏ - mdpi.com
Technological adaption and innovative activities foster small and medium enterprises
(SMEs) growth by allowing production and process diversifications. Furthermore, open …

Examining the impact of managerial involvement with social media on exporting firm performance

A Rialp-Criado, J Rialp-Criado - International Business Review, 2018‏ - Elsevier
The growth of social media presents international businesses and marketers with
unprecedented risks and challenges. Marketers are becoming aware of the threat of losing …

Connecting big data management capabilities with employee ambidexterity in Chinese multinational enterprises through the mediation of big data value creation at …

S Shamim, J Zeng, US Choksy, SM Shariq - International Business Review, 2020‏ - Elsevier
Drawing from the knowledge-based dynamic capabilities (KBDCs) view, this study examines
the association of big data management capabilities with employee exploratory and …

Exploring IT/IS proactive and knowledge transfer on enterprise digital business transformation (EDBT): a technology-knowledge perspective

J Li, S Saide, MN Ismail, RE Indrajit - Journal of Enterprise Information …, 2021‏ - emerald.com
Purpose Business process management (BPM) has been discussed in much literature as a
crucial approach to achieve firm-enterprise business performance, however in term of digital …

Internet-based sales channel strategies of born global firms

M Gabrielsson, P Gabrielsson - International business review, 2011‏ - Elsevier
Recent changes in the technological environment have had a significant impact on the
available sales channel alternatives. At the forefront of this development are the born global …