Consumers' decision-making process on social commerce platforms: Online trust, perceived risk, and purchase intentions
This study enhances the existing literature on the role of trust and online perceived risk in
sha** consumer purchase decision-making in social commerce. The aim of this article is …
sha** consumer purchase decision-making in social commerce. The aim of this article is …
New trends in e-commerce research: Linking social commerce and sharing commerce: A systematic literature review
Technological advances have facilitated the move from market-centric to user-centric
commerce by enabling the progress towards S-Commerce from E-Commerce …
commerce by enabling the progress towards S-Commerce from E-Commerce …
Online shop** motives during the COVID-19 pandemic—lessons from the crisis
J Koch, B Frommeyer, G Schewe - Sustainability, 2020 - mdpi.com
The investigation of established drivers of online purchase behavior is of great relevance
during the COVID-19 pandemic, as companies must anticipate consumer behavior during …
during the COVID-19 pandemic, as companies must anticipate consumer behavior during …
How fashion influencers contribute to consumers' purchase intention
Purpose This study examines the impact of attitudes toward fashion influencers (FIs) on
brand attitude and consumer purchase intention. It also aims to identify factors affecting …
brand attitude and consumer purchase intention. It also aims to identify factors affecting …
[PDF][PDF] Influence of Integrated Marketing Communication To Brand Awareness and Brand Image Toward Purchase Intention of Local Fashion Product
N Ihzaturrahma, N Kusumawati - International Journal of …, 2021 - academia.edu
The global apparel market is projected to grow in value from 1.5 trillion US dollars in 2020 to
about 2.25 trillion dollars by 2025 (Shahbandeh, 2021). Revenue in the Fashion segment is …
about 2.25 trillion dollars by 2025 (Shahbandeh, 2021). Revenue in the Fashion segment is …
Live streaming commerce from the sellers' perspective: implications for online relationship marketing
Live streaming has recently become a popular direct selling channel which offers small, self-
employed sellers unseen levels of consumer interaction and engagement. While the extant …
employed sellers unseen levels of consumer interaction and engagement. While the extant …
Trust and consumers' purchase intention in a social commerce platform: A meta-analytic approach
E-commerce and social media integration are becoming increasingly popular throughout the
world, particularly with the emergence of Web 2.0 technology. In a social commerce (SC) …
world, particularly with the emergence of Web 2.0 technology. In a social commerce (SC) …
Social commerce information sharing and their impact on consumers
H Bugshan, RW Attar - Technological forecasting and social change, 2020 - Elsevier
With the rise of social commerce, new approaches such as sharing commerce in which the
consumers, businesses and other stakeholders collaboratively perform various commercial …
consumers, businesses and other stakeholders collaboratively perform various commercial …
Impact of fashion influencers on consumers' purchase intentions: theory of planned behaviour and mediation of attitude
Purpose The purpose of this study is to examine the impact of fashion influencer measures
on consumers' purchase intentions and the mediation of attitudes to understand the …
on consumers' purchase intentions and the mediation of attitudes to understand the …
Investigating the antecedents of e-commerce satisfaction in social commerce context
Purpose Social media is still influencing consumers and is extending social commerce (S-
Commerce) use. Different social media activities can influence the users' trust and e …
Commerce) use. Different social media activities can influence the users' trust and e …