The development of technology and social media offers the opportunity for social commerce
to emerge with new phenomena in the market. Numerous studies were addressed to gain …

Despite an ever-increasing growth of interest in the video game industry, the significance of
video gaming evaluation of perspectives still needs sufficient investigation. With the …

Video games are hugely popular, generating more than twice the revenue of global movie
and music industries combined. Whilst technically illegal and often carrying negative …

With the emergence of the gaming industry as the most empowering form of entertainment,
video game online communities have become a refuge for many users who are looking to …

In parallel with the rapid growth of the digital games market, the modding phenomenon has
been gaining momentum. Mod culture, a manifestation of the convergence and the remix …

Consumers play extra-role behaviours while actively participating in designing and
improving goods and services, thus becoming prosumers. Modding, ie game modifications …

LINE's success can be attributed to the fact that it provides users with a wide variety of
stickers to use. LINE stickers have become an important function in the chats allowing users …

Video games and its industry are leading practice in a variety of digital domains including
autonomous design (procedural generation with AI) and real-time user/community …

Objectives The main objectives of this study were to identify the main characteristics of social
media influencers that impact consumer behaviour and to assess the impact of the main …

The past decade has seen a continual increase in quality and capability of augmented
reality (AR) and virtual reality (VR) devices. Due to this greater capability, there have been …