Consumers' emotions play a salient role in consumers' buying process, their consumption
behaviours, and their engagement with product/service offerings, owing to which, it has …

Research offers some indication that the online customers' shop** experience (OCSE)
can be a strong predictor of online impulsive buying behavior, but there is not much …

Retailer mobile applications are one of the principal retail purchase and information search
channels. Customer experience is key to retail app success. However, its dimensions and …

This research draws upon the increasing usage of AI in service. It aims at understanding the
extent to which AI systems have multiple intelligence types like humans and if these types …

Chatbots can be used in marketing services to substantially improve the consumer
experience. Based on cognitive appraisal theory, this study applied an event-related …

In the service industry, word of mouth (WOM) has become an important indicator for
influencing customer behaviour and develo** marketing strategies. The current study …

Full article: Emotions in service research: evolutionary analysis and empirical review Skip to Main
Content Taylor and Francis Online homepage Taylor and Francis Online homepage Log in …

Prior academic research on non-fungible tokens (NFTs), an application of blockchain
technology in the metaverse environment, has focused primarily on the market demand side …

Social media marketing has become one of the most significant growth paths for many
businesses in today's world. However, many companies are still unclear about using social …

With the prosperity of e-commerce, agricultural products e-commerce has also achieved
certain development in the past few years, but there is still a large room for growth compared …