Purpose The paper takes stock of accumulated knowledge on factors impacting the success
of online crowdfunding (CF) campaigns while suggesting opportunities for future research …

This article presents a systematic review of the nostalgia literature (205 articles) using
PRISMA protocols. It dwells on three questions: What do we know about nostalgia? What do …

This study investigates the impact of nostalgic advertising and perceived destination types
on tourists using four experiments. Study 1a and Study 1b revealed that destination …

Integrating the theoretical foundations of symbolic interactionism, parasocial interaction,
direct affect transfer, push and pull motivational framework, and narrative transportation, this …

This paper examines the consequences of brand heritage. It integrates and builds on
previous qualitative studies by develo** a nomological network examining:(a) the …

Gamification is an increasingly common marketing tool. Yet, to date, there has been little
examination of its ethical implications. In light of the potential implications of this type of …

Online crowdfunding is a popular platform for entrepreneurs to engage consumers by
raising funds for creative projects. The purpose of this research was to conceptualize a …

This research examined how consumer–brand relationships change when one contrasts
brands perceived as nostalgic with brands perceived as non‐nostalgic. Paired comparisons …

Nostalgia marketing practices in social media help brands link consumers with happier
times from the past. A randomized 2 (evoked nostalgia: high vs. low)× 2 (social influence …

This mixed-methods study conceptualized and developed a scale to measure vicarious
nostalgia in heritage tourism. Based on a comprehensive literature review, vicarious …