More and more companies have implemented chatbots on their websites to provide support
to their visitors on a 24/7 basis. The new customer wants to spend less and less time and …

Creativity has been identified as the future of marketing; at the same time, artificial
intelligence (AI) is enabling more automation in this field. The theories and frameworks in …

Artificial Intelligence (AI)-powered conversational agents have become ubiquitous tools in
the digital transformation of conventional customer-company interactions. Despite the …

This research examines how individuals respond differently to recommendation options
generated by ChatGPT, an AI-powered language model, in five studies. In contrast to …

The present research focuses on the interplay between two common features of the
customer service chatbot experience: gaze direction and anthropomorphism. Although the …

Given the tremendous potential and influence of artificial intelligence (AI) and algorithmic
decision‐making (DM), these systems have found wide‐ranging applications across diverse …

In the last few years, virtual streamers (ie, digital characters with human-like appearances)
have been heavily utilized in the field of livestream commerce. This work examines how …

Purpose Artificial intelligence (AI) is used by banking services primarily to automate systems;
however, this ecosystem does not work in emerging markets because human intervention is …

Purpose Service robots are now an integral part of people's living and working environment,
making service robots one of the hot topics for service researchers today. Against that …

Resistance has historically been considered a salient obstacle to the implementation of
information systems, including healthcare information technology. However, artificial …